Behavior Modificators

The HMO account manager noticed that nearly every bill from a certain pediatrician’s office included the line item “Behavior modification re-enforcers”.

Alarmed that the pediatrician was engaging in some unapproved, experimental psychological treatment or insurance fraud, she called the physician’s office to inquire.

“What on earth are behavior modification re-enforcers?”

“Lollipops,” was the reply.

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